Tips In Being Successful In Business



Take Risk

You should be willing to make mistakes, hold unconventional or unpopular positions, and never be afraid to take on a challenge, always keep focused on your dreams and do whatever it takes to achieve them. By taking such risks your personal growth, integrity and accomplishments are enhanced. You need to do something that forces you to stretch from your present state to a state of greater personal growth. This applies both in business as well as in our personal lives. Quantum leaps in learning, solving problems, inventing new products, and discovering new phenomena require risk taking.


There is no shame on outsourcing or delegating tasks. In fact this it is a great move to do. Let’s say you have your own e-commerce and you want to engage with your clients on a more personal level, so you start writing a blog with articles related to your business. Why would you spend time writing when you can order content from someone else? That way you can focus on actually going through the metrics and stats from the blog, and how the users interact with you on a social media level

Follow Your Passion

Passion is key to keeping a business strategy moving. Half-heartedness in an entrepreneurial endeavor will chip away at your drive to succeed. Perseverance is the one thing that’s guaranteed to move anything over time, whether it’s a person, a job or an entire company.


Have A Dream, Goal or Vision Then Take Action

David Karp, The founder and CEO of Tumblr, notes that an entrepreneur is someone who has a dream and vision for something and a desire to create it. Keep your vision clears at all times. Then take action. The world is full of great ideas, but success only comes through action. Walt Disney once said that the easiest way to get started is to quit talking and start doing. That’s true for having success in business as well.


Take Hints Or Learn From The Expert

There are thousands of clues and even direct blueprints to how to make money if you know where to look. Find a successful company that is creating products or services that you are interested in and figure out how they are doing it. Where are they getting people to see their products? How are they converting them into buyers? If you can answer these two questions with a systematic approach, you can start to build a business around it immediately.

Take Advantage of Free Services

When starting up and you are low on budget, it is definitely a good idea to take advantage of free services and tools available. For admin processes, you can install Skype and make free calls. You can also install an online fax service that will help you transact, send and receive documents directly to your email account, without using any paper or fax machines. There are so much more free tools you can use, just take your time discovering which items provide the much needed help you need.


Be Patient

Have patience, no one succeeds immediately, and everyone was once a beginner. As Steve Jobs wisely noted, “If you look closely, most overnight successes took a long time.” Don’t be afraid to invest time in your company.

Patience is not about sitting around and waiting until you get the nerve to do something. It’s also not about having a plan that you’ll put into action at the right time, regardless of what happens.

man sitting and thinking drawing concept city

Rather, patience is about waiting for uncertainty to be resolved and springing into action once you know what you need to know. Translated, that means successful people take action toward their goals only after they’ve learned whether they’re more likely than yesterday to achieve them.

In Jobs’ case, patience meant waiting for the world to catch up to his vision of finger-tip-based technology.

Indeed, Apple didn’t invent touch screens, nor did they invent mp3 players, nor did they invent tablets. Nonetheless, in each case, they waited, with patience, until the world demonstrated an appetite for this type of technology, then Apple sprang into action and achieved Jobs’ dream.

Talk Your Business Customers Through

So no mysteries here, it is quite simple. Listen to what customer’s heartbeat is. Peruse the comments, know their searched words, see which blogs elicit the most numbers of visits etc. This is the base of your ongoing conversations with the customers.

This in turn allows you to grow your client’s business. And when they realize you are a good growth partner, wouldn’t that make it long lasting partnership in the long run?



The First Social Media

When you really come to think about it too, word of mouth may be the first social medium used too. Language may have been different then, even gestures were used most probably. But they may have communicated by understanding regardless the medium.

Why then is word of mouth the ultimate marketing strategy? And the irony of it as it costs you nothing to spend but costs you nearly all if you’re on the wrong side of it. There is a key to it. That elusive element of trust.



Recommendations Matter

Nielsen studies show that about 90% plus of “consumers believe recommendations from friends and family over all forms of advertising.” Mckinsey group behavior considers it the “primary factor behind 20 to 50 percent of all purchasing decisions.”

People usually value opinions they get first hand. Most marketers spend millions to craft the perfect campaign only to realize it pars too far from what most consider as the credible opinion they are familiar with, unbiased and most likely have used the product and service in question. With too many options available, just a familiar word of mouth is often enough to cut through the noise of choices.

Word of mouth is not a eureka anymore. Now its context has evolved within the social media. Blogs, user content, comments, retweets, shares among many are also considered varied forms of it. Perhaps the main concession is the speed that is now used to propagate the extent of this phenomenon. Available platforms carry the exchange at almost real time speed across millions [say Twitter followers or status updates] of people at a time.



The Key Is To Communicate

Communications is key to a long-term relationships. And not only to personal ones, but even to businesses. Digital Promotions included. Have your focus on your client’s customer. In so doing, you play up the strengths on strengths. Suggest powerful tools that can help them optimize their communication with their customers. Making their services readily accessible like providing toll free numbers, online fax service, quick response email support and so on will make their customers feel that they are valued and can easily connect with the company.

Sounds gibberish? It is deliberately written that way. True enough the first key is to make sure your client knows all too well his or her own customers.

It is also very common that nobody wants to be sold anything, so capitalizing on that make sure that you are doing the selling in the least intrusive way. Make it appear you are not! How? By mastering the art of promotions that is customer focused.

This is part of you providing lasting value. The more you know, the better you can serve. The more you know, the more customized, appealing, compelling and effective would be your digital promotions. And isn’t it all about results?


Getting The Price You Pay For

services_mixmonoSo the guarantee basically is you get what you pay for. Simply put, if it provides results clients pay. If not, chances are they won’t. So is the risk more on the digital marketer’s shoulders and all if not most advantages on the client?

Essentially what creates of digital marketers with this set up is business ownership. Since if they build growth for the client and growth resulted, the marketers not only get a pay but also gets a share. The clients often finds it appealing since it is almost risk free and in most cases no upfront fees are involved except for the activities that really needed to be paid in advance [pay per clicks etc].

Becoming Detailed And Complicated

It is believed that the performance to pay method is a win win for both client and digital marketers. Though some mention a different way of doing contracts from now and may be more detailed and complicated given the various measurements involved. Or that the client may end up paying more if the partnership is that successful. Conversely, if the client’s business dives so does the marketers hopeful returns go with it.

Tip: Make sure to have your contract written in black and white. Though we live in a digital industry it is still good to have contracts written in paper. Make use of an online fax software for documents that needs to be sent over.



Still, if both parties are in consonance in their objectives that growth at the most reasonable time possible is what they are both after, fears ensuing from pay per performance marketing may be laid down objectively and stipulations be enumerated so as to guarantee the least risks for both and a lasting relationship of business goals met be agreed on by client and marketer.

Most of us have encountered perusing a magazine and skipping most advertisements except the ones which catch our eyes, or our specific attention. Some do read almost every advertisement but most don’t. This is what happens traditionally to most companies who do promotions. They pay for the general Risk Management (L)audience. Still if most of their target market don’t notice them, is it still worth it to pursue?

Performing Consistently

Then comes pay for performance marketing. Rather than pay for the whole cadre, unguaranteed results most of the time, they may opt to see which performs and pay for only that.

With performance based marketing there is a variable involved. The client pays for what is achieved not on the potential of what it is desired to be achieved.

It can also measure through webpage views, how many clicks involved or results of the clicks if it generates leads or enquiries or if it resulted to a sale.

Advantages And Setting The Returns

The main client advantages are as follows like you pay only for the performance measured. Minimum risks are involved as they only pay for the agreed measurement of results. Upfront spending is considerably lessened to little or no payment at all. The digital marketer will most likely involve the best and the fastest approach as they are now part of the growth or profit sharing. With little admin involvement, the client can now focus more on its own business and anticipate the best results in the marketing activities

seoGraphAn attractive possibility of greatest returns of income given measured results. Given a good run of results, a greater monthly streams of revenue to cover for the initial work hours that were “unpaid”. The marketer will most likely be highly motivated as compensation is higher; more so if there is a performance bonus tied up to the contract or even better profit sharing scheme. The marketer will use the fastest route to gain the most results. The sooner the better and untested but high potential for performance activities may be considered. Marketers will be mavericks to get the most results.